The Demise of the Yellow Pages
The Yellow Pages and other printed directories are in their death spiral
It's no secret, the Yellow Pages, Thompson Local and other printed advertising mediums are on their dieing breath. When it comes to delivered, paper based telephone books etc. You may or may not know the expense for ad placements in a medium that is all but forgotten in the internet generation. Simply ask anyone under the age of 30 when the last time they used a phone book. You'll either hear an "I have no idea" or a "probably 5 or 6 years ago".
In a recent survey of small businesses (10 or under employees) conducted by Vistaprint two-thirds of respondents have “no interest” in marketing via the yellow pages and only 11% say they paln to use it in the future!
Social media and netwoking sites like Twitter, Facebook and LinkedIn are proving to be necessary marketing tools in today's electronic generation.
If they can't Google you and find your website, you simply don't exist to those prospective customers.